Have you heard of Side Hustle Brews & Spirits, the first UAE-inspired alcohol brand? The boys from Side Hustle saw a need for a truly good, innovative and interesting craft beer range that embodied everything they felt about the UAE and went ahead and made it happen. Check out the story here.

Not only are the flavours relevant but so are the names: we love the sound of Sandstorm, Staycation and Massage Card Ninja ... so evocative and fresh.

If you're a dark beer lover but don't feel like it's right to drink dark in summer, Date Night is the beer for you. It retains the sultriness of a dark beer, rich with coffee and dates but is lightened to be a great summer stout. You'll get a hit of chocolate, espresso and even toffee in this beer - perfect for date night.

Staycation makes you feel like you're really getting away from it - it's tart and light and has a hint of lime to really feel summery and light. You could easily make this work for a summer BBQ, a day out on the boat or a poolside stretch.

Massage Card Ninja has a lovely fruity flavour and a slight hint of citrus. Phantasm, the freeze-dried skins of NZ Sauvignon Blanc grapes, combined with Cosmic Punch yeast and a unique hop blend, come together to form delightful strawberry and passion fruit flavours that create a taste explosion.

There are more, but we'll let you figure out the flavour blends for yourself!


There are many fantastic things about the Side Hustle story.

To the Side Hustle founders, the UAE is a special place. Chad, Jeff and Tanner wanted to curate a brand which directly reflected their rich experiences of the UAE, both physically and culturally, and so Side Hustle (quite possibly the funkiest craft beer brand in town) was born.

The team works hard to ensure their products are both unique and relevant so they rotate beers often to align to the seasons and to mesh with whatever's going on. Better still, every year, they make at least one beer with ingredients from the UAE such as masala tea, locally roasted coffee and dates because, as the team put it, being local means more than being made here. 

Side Hustle craft beers are a triumph for the UAE craft beer market. We love a bit of entrepreneurial spirit, especially when it comes to pushing boundaries and really creating a great product and Side Hustle really will bring the froth and bubble to your beer choices.

To check out the latest offerings from Side Hustle Brews & Spirits, head down to the Bottle Store in Khalidiya or Al Ghadeer. And be sure to follow them on IG (@sidehustle_brews) and online 

These beers can be bought at The Bottle Store (third store opening soon!) where the staff will help you pick out the best flavour for you.

Rachael Partington