Matthew Jones is the founder of Bread Ahead, established in London’s Borough Market and now a globally recognized name in artisan baking. Renowned for its signature doughnuts, sourdough bread, and expert-led baking workshops, Bread Ahead is committed to quality and craftsmanship, using the finest ingredients and traditional techniques to create exceptional baked goods. Under Matthew’s vision, the brand has grown into a London institution with international reach. With locations in London, Dubai (DIFC, Mall of the Emirates, and Mirdif), Riyadh, and beyond, Bread Ahead continues to share its passion for authentic, handcrafted baking with communities worldwide.

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