Fred “The Ace of Flames™” Casagrande doesn't just cook, he leads a fire-fueled rebellion.

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Born in France, raised on tradition, and crowned UAE Live Fire BBQ Champion, Fred carried the nation’s flag to the World Live Fire Championships in Dallas, facing off against global legends. They said “don't play with fire” … he built more a brand around it. With Smoking Beards®, he not only created bold rubs and brutal flavors, but he forged a community. A pitmaster, spice alchemist, and unapologetic provocateur, Fred turns every grill into a stage and every meal into a manifesto: fire, flavor, and fellowship as the new language of culinary leadership.

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